So, you just got a great review about your company and now you're basking in the glory. Do you even need to respond? Yes! By responding to the customer, you show that you care about them.
A reliable formula for responding to a positive review is:
- Address the reviewer by their first name, this makes the review feel much more personal, and thank them for taking the time to write you a review.
- Express that you're glad the reviewer had a positive experience.
- Invite the reviewer back again.
An example of a response could look like this:
"Hi (first name)! Thank you for taking the time to leave us a review. We appreciate your kind words and we're so happy that you had a pleasurable experience at our establishment. We'd love to see you back again soon!"
By responding to a customer's review, it shows that their voice is being heard, which not only encourages repeat business, but also gives them and others incentive to leave future reviews. These review responses will help build a relationship with your customers and they will in turn advocate even more on behalf of your brand.
So make sure to respond to those positive reviews! Let that happy customer know that their review is much appreciated and that you hope to see them again soon!