If customers see that you respond to every review, it shows that you care about their feedback. This inclines more customers to write a review about your business because they know that their voice will be heard.
According to Neilsonwire, 81% of customers claimed that it's important for a company to respond to their reviews.
It's important to respond to all reviews, both positive and negative. For a positive review, just simply thank them for their feedback and tell them that you hope to see them again soon. When responding to a negative review, apologize for whatever the problem was and explain to them that you've taken their feedback and made changes and that you'd appreciate it if they'd give your business another chance.
By responding to reviews, customers will see that you care about their feedback. This will not only generate more reviews for you, but will also change how people view your company.