Now that you have your landing pages up and ready to go, it's time to set up your webforms on your page so that you can pull your visitor into a lead.
To start, you want to make your calls-to-action very clear on your page and throughout your site. These are the areas where you tell your customer to do something.
Creating your webforms.
If you are using the CRM included in the platform, follow these instructions to get your webforms set up and funnel your leads right into your sales cycle.
If you are not using the CRM, but using our site builder, use these instructions to set up your webform.
Designing your webforms
Tip 1: Don't overdo it
You may want to add a ton of fields to your webform so that you can collect as much information as possible about your lead. The simple truth is that the more fields your webform has, the less likely people are going to be to fill it out.
Most people filling out a webform are looking to gather information or learn more without having to commit. You're goal here is to capture the bare information you need to make the contact and ask the questions you need over a call or email correspondence. Don't scare people off from the start. Get the information you need to enable you to reach out.
We suggest making name and email required and the other two not. That's up to you, but again, don't lose a lead because they just didn't feel comfortable giving their phone number at that time. If they are contacting you, they are interested.
Tip 2: Make the webform easy to find
Put the webform toward the top, or alongside your content. Make it easy to find and come back to. When that spark of interest hits, make it easy for them to contact you. And make your contact page easy to see and find. You can even add buttons throughout the page to lead people to your contact methods.
Tip 3: Use calls to action
Don't be afraid to tell your visitors what to do. "Call Now," "Sign up for a free evaluation," "Request a Consultation." Tell your visitors what you want them to do.