So, upon building a business website, you’re on the hunt for ways to improve conversion rates.
The answer – landing pages!
Landing pages are great for when you want to drive very specific traffic to an informative page with a clear call-to-action without any other distractions or other pages to navigate to. This could be anything from selling a particular item in your Online Store to giving away eBooks in exchange for user email addresses. Once you have the goal of your landing page, get to building.
Hiding the page from your navigation
Your website’s navigation should be clear-cut, only holding the key elements of your website – Home, About Us, Services, Contact and any other main page. That being said, your landing pages should not be in your site navigation. Let’s go ahead and create a page, keeping it hidden from our site navigation.
While in Sitebuilder, click the “Page” tab, and then click the + button to add a page.
Add in the name of your page, and uncheck “Display in navigation.”
Perfect! You’re well on your way to you new landing page. Another important feature of a landing page is there to be really only one link – your main call-to-action. That means you’ll need to say see you later to your navigation bar.
To remove your site navigation from just one page (rather than sitewide), drag and drop the HTML widget anywhere onto you page and copy and paste this code and hit save:
Then click "Save"
Voila! Your landing page is now navigation-less both in desktop and mobile views. If removing your banner image is something you’re keen on, that’s no problem either. Copy and paste the following code into your HTML widget as well:
Now that the canvas for your landing page is set, it’s yours to paint. Go ahead and style it to your hearts content. That being said, there are a few necessities for any successful landing page:
- Make use of strong visuals and minimal text. When it comes to landing pages, less is more.
- Be sure to add in long-tailed keywords, such as “Personal fitness trainer in San Francisco” to be found by a more targeted audience.
- Add in an attention grabbing CTA, directing visitors specifically where they need to go to convert.