Online Presence and Reputation – More Important than EverPinned Featured
There are a lot of projects that business owners have put on the front burner during Covid to enhance the way they operate, minimize expenses, create ways to sell online, and drive more value for their loyal customers. Where many businesses are missing is in the building up of their online presence and review distribution. The ones that are taking advantage are already seeing gains in the short term, and will be ahead of the curve in the long.
More people are turning online for products and services than ever before. Conventions, conferences, networking events, in-person meetings, and even referral business has practically dried up. But people still need goods and services – so they are turning online to find what they need. This is why companies with a larger online footprint, that rank higher on search engines like Google, and have more positive reviews are staying afloat, and even tending to grow with competition thinning. Now is the perfect time to develop your online presence to drive more leads, and create trust with prospective customers that are turning to a new way of finding the products and services they need.
This is where the directory management and reputation management tools can really create value for your business.
Directory Management ($30/month):
The directory management tool is one of the most powerful systems that any business can set up. After creating your profile, adding your services, updating images, products, and videos, you can publish to dozens of direct online listings, and hundreds of indirect to build a massive online presence. Customers with this tool tend to see a jump in online lead generation within days, and a significant bump in Google ranking within weeks. This is one of those tools that is recommended for every local business to activate – because you will see a very positive ROI.
Reputation Management ($30/month):
When people go to buy a product or service, they check reviews. Especially today with a lack of in-person interactions driving referral business way down. It’s important to have a robust online review presence. Having hundreds of positive reviews online helps in a number of ways – First, it creates trust – if hundreds of people really enjoyed your business, it’s safe to say that your next customer will to. Secondly, if you ever do get a negative review, having a bunch of positive reviews will help tamp down the negativity, and help keep your overall rating high. Thirdly, it can help with Google ranking. Google has been very frank with the fact that they want to lead people to businesses where they will have a good experience. Using reviews in their algorithms help ensure that they are ranking quality establishments at the top of their search results. The Reputation Management tools Generate feature can help you automatically ask past and present customers to review you across a number of platforms, including Google, Yelp, Facebook, Trip Advisor, and even niche review sites dedicated to specific industries. 70+ review sites as a whole. Moreover, it allows you to automatically engage with reviewers – when people leave a review, you get a notification, and can respond to reviews across all 70+ review sites right through the platform.
We recommend checking out these tools today to get ahead of the curve. If you’d like to learn more about these or any of the other tools on the platform, click here to request a demo, or log into your account, check out the videos, and get the tools set up for yourself. Get started today to stay ahead of the competition!
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