Integrated Email Client
It’s a known fact that these days in business, employees spend vast amounts of time within their email program. This makes it paramount for a business to keep a tight integration between their email client and other business tools.
With the CRM's email integration, these are all worries of the past. This system will seamlessly integrate with nearly any email server. Imagine this: you respond to a prospect’s email before you leave work, then at dinner you trade more emails from your phone, finally you head home for the night and send one last email to the customer. When you come into the office the next morning, you’ll log into your CRM system and be able to see each email back & forth for this prospect by simply bringing up their sales lead. No extra addresses to email a copy, no fumbling about with some special app, you simply continued to use your existing email tools, and it just works. This is the experience which the CRM's IMAP email offers.
What is IMAP, and why is it better than POP?
IMAP is a standard protocol which email clients use to download email; the other common email protocol available is called POP. While this may not seem like it matters to you, trust us, it does! IMAP offers many benefits over a POP based solution, which can save you time & headaches. The key advantages resolve around integration between your devices & software. With an IMAP email solution, every device reads the same email. So if you mark an email as read on one device, it is read on all devices. If you send an email from one device, it is available in the sent folder on all devices. This consideration made it an absolute must-have for Apptivo to integrate with the IMAP protocol.
If you send email from the CRM, it will automatically sync to your Google email “Sent” folder and vice versa.