With the SEO platform, there are a number of things you can do to ensure you're getting the best search optimization to rank as high as possible. These short videos will walk you through the basic setting configurations for your business to get this powerful technology up and running so you can start ranking higher on search engines:
Step 1: Create your project. Each website is run by a "project" that will allow you to manage multiple implementations. See the video below on how to set up your first project:
Step 2: Configure your integrations. The next step is to start to bring in your website data so that it can be evaluated by the software to help you find new ways to optimize your search strategy. See the video below for setting up your integrations:
Step 3: Add search engines. The SEO platform can help you optimize across a number of search engines, and different localities for search engines. In this step you're going to want to tell the software which search engines are most important for you. See the video below for adding your important search engines to the platform:
Step 4: Add your competitors. Adding your competitors websites to your platform will allow you to not only see what they are ranking for, but can also give you new keyword or product/service page ideas for you to take into the next step of setting up your keywords. See the video below for how to start tracking your competitors sites and SEO strategies:
Step 5: Add your keywords. Now it's time to add the keywords you like to track, and find new associated keywords you should start targeting. To see how to add keywords to your project, see the video below - don't forget to take a look at what your competitors are ranking for as well to help drive your strategy!
Step 6: Setting up your dashboard. Now that you have everything set up it's time to configure your dashboard to see the data and information most important to helping your grow your SEO strategy. See the video below for all of the options in creating a custom dashboard:
Step 7: Kicking off your crawls. Now that you have all of your keywords, competitors, and dashboard set up it's time to kick off crawls of yours and your competitor's sites. These crawls will allow you to keep up with any changes in ranking, issues on your site, and new opportunities. To see how to set up your crawls, check out the video below:
Step 8: Visibility Explorer. The visibility explorer will be one of your best tools in the SEO platform. This allows you to run scenarios, evaluate yourself against other sites/competitors, find content gaps and opportunities, and adjust your strategy on the fly! See how to get started using the visibility explorer on a regular basis to see how your strategy is growing your search engine optimization, and help you find new ranking opportunities:
Now that you have your SEO platform all set up and tuned in, here are a few helpful tutorials of some of the things you could look at and work on over the first couple of weeks to start getting your SEO strategy on the right foot:
On-Page SEO. See how to use the SEO tool to check your on-page structure, page errors, and meta-information that could be affecting your SEO strategy.
Page Experience and Core Web Vitals. Use the SEO tool to run reports on your websites page experience and core web vitals like page speed and content structure. Search engines are more and more using this information for search ranking and this tool will help you understand how your site performs.
Keyword Ranking Top Tips. Use the SEO tool to see what keywords you are currently ranking for, what your competitors are ranking for, and help you structure your keyword strategy. Find new keyword opportunities and see where you may be missing valuable ranking opportunities.
Backlink Profile and Strategy: The SEO tool has powerful ways to help you develop a solid backlink strategy. Find poor quality links that you should deprecate, find where your competitors are getting links to discover new backlink opportunities, and even connect with influencers to help aid in a PR strategy to drive quality links.