What are Market Keywords?

When creating a new project in the SEO tool, you’re asked to provide Market Keywords, but what are these? How many do you need? And why are they important?

Think of the four or five keywords that really define the site that you are adding to the platform; these will be perfect to use as Market Keywords!

The tool then uses these terms you provide to calculate the relevancy of third-party backlinks that point to your domain.

The closer the backlink is to your Market Keywords, the more relevant it is deemed! This info can help you weed out backlinks that aren’t relevant to your topics or concerns.

⚠️ Quick reminder that this section is only for Link data and are not the area where you put your keywords to be tracked.