X (Twitter) Business Account Setup

Here is a step-by-step guide to creating and setting up an X Business account based on the latest guidelines:

1. Create a New X (Twitter) Account

Go to twitter.com and click "Sign up," or create a new account within the app.
Use your business email address (preferred) or a phone number to sign up.
Choose a username (handle) that reflects your business name.
Complete the verification process via email or SMS.

2. Switch to a Professional Account

To unlock business features, you must convert your account:

Go to your profile settings or the sidebar menu and select "Switch to Professional".
Click "Agree & Continue".
Select a Category: Choose the category that best describes your business (e.g., Retail, Marketing).
Select Account Type: Choose "Business".

3. Customize Your Business Profile

A professional profile should be complete to build credibility.

Profile Picture: Upload a high-quality logo (recommended size: 400x400 pixels).
Header Image: Upload a banner that reflects your brand, such as a current promotion or brand, (recommended size: 1500x500 pixels).
Bio: Write a 160-character description outlining what your business does and the value you provide.
Location & Website: Add your business location and a link to your website or online store.

4. Optimize and Verify

Pin a Tweet: Pin a crucial tweet, such as a product launch or company announcement, to the top of your profile.
Verify for Trust (Optional): To get the gold checkmark and, in some cases, a higher profile, you can apply for "Verified Organizations" if you meet eligibility requirements.

Key Benefits of a Business Account

X for Professionals: Access to analytics, tailored profiles, and quick promotion tools.
Ads Manager: Ability to run targeted ads to reach a wider, specific audience.
Professional Spotlight: Feature your business location, hours, and contact methods directly on your profile.

Ensure you follow the X User Agreement, as violations can affect your eligibility for a professional account.