Creating a Business Instagram Page

Here is the step-by-step process, focusing on the easiest method via the Instagram mobile app.

 

**NOTE: You'll want to create your Facebook business page first so that you can connect your new Instagram Business page to your Facebook account and business page. This is required if you are looking to use 3rd party tools to post to and manage your Instagram account - See creating a Facebook business page here.

 

1. Convert Your Instagram Profile to a Business Account 

If you already have a personal account, you can convert it; otherwise, create a new one. 

1. Go to your Instagram profile and tap the menu icon (three horizontal lines) in the top right corner.
2. Select Settings and privacy.
3. Scroll down to "For professionals" and tap Account type and tools.
4. Select Switch to professional account.
5. Follow the prompts, select a category for your business, and select Business (rather than Creator).
6. Add your business contact details (optional). 

 

2. Connect to a Facebook Page

Once you have a business account, you can link it to Facebook. 

1. On your Instagram profile, tap Edit profile.
2. Under "Public business information," tap Page.
3. Tap Connect or create.
4. Tap Continue and follow the prompts to log in to your Facebook account.
5. Select the Facebook Page you want to connect to, or create a new one.
6. Tap Done. 

 

3. Verify the Connection

• Via Instagram: Go to Edit Profile > Page to confirm the correct Facebook Page is listed.
• Via Facebook: Go to your Facebook Page, click Settings > Linked Accounts > Instagram to confirm. 

 

Key Benefits of Linking

• Cross-Posting: Share Instagram posts, stories, and reels automatically to your Facebook Page.
• Unified Inbox: Manage Instagram DM's and comments from your Facebook Page Inbox or Meta Business Suite.
• Instagram Shopping: Ability to set up a product catalog.
• Ads Manager: Run ads on both platforms from one place. 

 

Troubleshooting Tips

• Must be Admin: You must have admin access to the Facebook Page to link it.
• Same Account: Ensure you are using the correct personal Facebook account that manages the business page.