Test Your Email for Spam Probability

The most important part of running a successful email marketing campaign is getting to your intended recipients inbox.

Here are a few tools to help ensure that your emails are low on spam probability scores as well as checking to make sure your email domain has not been blacklisted by email servers.

Check for domain blacklisting:

First, you'll want to check to see if your email domain has been blacklisted by email providers, and therefore your email is getting sent to spam, or even worse, blocked. You can use https://mxtoolbox.com/blacklists.aspx to run a search on your domain to see if you have your domain listed on any blacklists. Blacklisting usually happens when you send a lot of emails to people that have not joined your subscription list, and heavily block, mark you as spam, or report your emails

Check you email content for spammy behavior:
If your domain is not blacklisted, then you can try checking the actual content and structure of your email by using https://www.mail-tester.com. This great tool will actually run an analysis of your email to check for spammy content, poor structure, poor mobile optimization, and more to give you a report on how likely email servers will find your content to be spammy. Just copy the email address it provides and send your email to their servers to run a check. 

Note: When using the email marketing tool and using the test feature - there are signals that the email marketing tool uses to tell email servers it is a test email (like putting "Test" in the subject line). With some email servers these signals can send your email to your spam folder, but it does not mean that your normal sending will also go to spam.